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SearchCap: The Day In Search, September 13, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Updates Answers For Social And SEO Value It’s amazing to...

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Don’t Discredit The Value of Referral Links! by @NickStamoulis

Next time you poke around your Google Analytics account, take a look at the Traffic Sources Overview page, in particular at the pie chart that breaks down your traffic sources. What percentage of...

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What Is SEO Now that Everything Is (Not Provided)?

Google’s recent announcement that it will be obfuscating all keyword referral data going forward has created yet another occasion for (and perhaps the first occasion that really deserves) that age-old...

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Penguin 2.1: What Changed Since 2.0, and How to Recover by @jaysondemers

On Friday, October 4, 2013, Google released the fifth edition of its Penguin update. If this latest version of Google’s web spam hunting algorithm has you concerned, you’re not alone. What is Google...

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How To Win In Local Internet Marketing

Once a training ground for novice SEOs, local search has evolved into a complex, unpredictable  ecosystem dominated by Google. Corporations and mom-and-pops shops alike are fighting for their place...

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How To Win In Local Internet Marketing: The Practical Guide For Small...

Once a training ground for novice SEOs, local search has evolved into a complex, unpredictable  ecosystem dominated by Google. Corporations and mom-and-pops shops alike are fighting for their place...

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Matt Cutts Suggests Guest Blogging Only Be Done In Moderation by @mattsouthern

Matt Cutts, Google’s head of search spam, answers a question about guest blogging in his latest video where a user writes in to ask: “How can I guest blog without it appearing as if I paid for links?”...

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It’s Penguin-Hunting Season: How to Be the Predator and Not the Prey

Penguin changed everything. For most search engine optimizers like myself, especially those who operate in the gray areas of optimization, we had long grown comfortable with using “ratios” and...

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The Year 2003 in Search #throwbackthursday by @wonderwall7

Search Engine Journal been documenting the search marketing industry for the past 10 years. To commemorate this milestone, Loren Baker, founder of SEJ, got in the time machine with me and travelled...

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Google Authorship – Lethal For Low Quality Guest Bloggers by @rohitpalit

Why is everyone praising Google Authorship so much? Sure, there are a few good aspects to the program. The author pictures look really good in SERPs. And successful implementation of authorship...

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How To Spot Bad Links & Deciding Whether To Take Action by @Think_Traffic

Since Google’s Penguin 1.0 update launched in April 2012 (and a recent update on Oct. 4), a painful reality had dawned on us: inbound links could negatively impact on our Google rankings. Prior to...

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Why Conversion Optimized Landing Pages Are the Key to Online Marketing...

When it comes to links in social profiles, link building, and many other online marketing strategies, most people make one tragic mistake: they link only to their homepage. If you want to make the...

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Link Building Is A Combination Of Online And Offline Networking: Interview...

As part of our SEJ interview series, Roger Montii of Martini Buster discusses how he’s shaken up the world of link building and figured out how to get links from difficult sources. Roger is an expert...

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Beyond Search & Social: Online Marketing in 2014 by @marceladevivo

Can you project what Social Media will do for SEO? In recent conversations with social media visionary Brent Csutoras, we discussed a question that I hear at least once every day when potential...

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10 Old School Matt Cutts Videos You Need to Watch by @backlinko

When TheShortCutts.com launched a few months ago, it set off a viral explosion powder keg in the SEO world. Although only a few months old, the site’s homepage has over 900 backlinks and a Page...

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How To Win In Local Internet Marketing

Once a training ground for novice SEOs, local search has evolved into a complex, unpredictable  ecosystem dominated by Google. Corporations and mom-and-pops shops alike are fighting for their place...

View Article

How To Win In Local Internet Marketing: The Practical Guide For Small...

Once a training ground for novice SEOs, local search has evolved into a complex, unpredictable  ecosystem dominated by Google. Corporations and mom-and-pops shops alike are fighting for their place...

View Article


How To Win In Local Internet Marketing

Once a training ground for novice SEOs, local search has evolved into a complex, unpredictable  ecosystem dominated by Google. Corporations and mom-and-pops shops alike are fighting for their place...

View Article

How To Win In Local Internet Marketing: The Practical Guide For Small...

Once a training ground for novice SEOs, local search has evolved into a complex, unpredictable  ecosystem dominated by Google. Corporations and mom-and-pops shops alike are fighting for their place...

View Article

How To Win In Local Internet Marketing

Once a training ground for novice SEOs, local search has evolved into a complex, unpredictable  ecosystem dominated by Google. Corporations and mom-and-pops shops alike are fighting for their place...

View Article
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